Tata Motors and Microsoft has announced a strategic collaboration on the technology front to make driving a more personalised and connected experience. The first vehicle showcasing the enhanced driving experiences will be unveiled at the Geneva International Motor show on March 7, the companies said. This will be via Tata Motors' user interface application and services suite utilising Microsoft-enabled functionalities such as advanced navigation, telematics and remote monitoring features, they said. Announcing the partnership, Tata Motors Managing Director Guenter Butschek said the tie-up with Microsoft can create new revenue opportunities for the company as car-buyers increasingly look for value-added services.

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