Wipro goes for new identity to win over clients

Global software major Wipro on Tuesday unveiled a new brand identity with a new logo to win over clients. "Our brand identity is a visual expression of what we do and mean for our clients. It is energised by our values, which are our core and beacon, the bedrock of our culture. Our values connect and resonate with the new identity," said Wipro Chairman Azim Premji in a statement. The new logo, having dots in four circles, represents the way company connects with its clients in terms of technology and domain expertise, applying insights across industries and delivering end-to-end services. "

The elements in the logo represent ideas, insights, technologies, industries and geographies. The expanding pattern symbolises the company, while the four circles represent our values, employees, clients and partners,". The new identity marks Wipro's emergence as a trusted digital transformation partner to clients, delivering at global scale with local capabilities and leveraging automation, robotics, cloud, analytics and cognitive technologies.

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